With growing influence of Internet in our lives and sheer number of people going on the web, the importance of marketing on the Internet has increased many folds. The $15 billion e-commerce industry in India is just a drop in the ocean called Internet that comprises of social media, affiliates, advertisements and other ways of getting more traffic and ultimately more income.
To understand how you can increase blog traffic - that is, the inflow of the number of people visiting your blog; lets take a conventional analogy - If you open a business in Manhattan, New York, what things will more people visit your store?
Three things come instantly in mind.
1. Content
2. Organization of things
3. Customer service.
Getting blog traffic is akin to that. The key is to write something that is coherent and useful to the visitors which results in positive outlook. Let's brood on 7 tactics that you will help you increase blog traffic.
1. Write a quality content: None likes to read something outdated, or something that doesn't add to their value, and no matter how good of a SEO wizard you are people would not visit your blog if you put verbose content. It is important to write content that resonates with your audience. Ensure that you proofread content, because while most will not notice grammatical errors, it is those very few sophisticated readers that you really wouldn't want to disappoint. Because these very same readers potentially spend more time on your website, and quote your website as one of their favorite resource of getting information.
2. Be conversational: Well, for a moment, you can forget grammar, and write something that the users will understand. There is a reason why Indians visit Times of India than New York Times to read news. Strike a chord with your users and write in the language they understand. Always learn grammar thoroughly to understand when it is okay to break the rules. The key is to maintain balance between being conversational and writing quality content.
3. Collect Emails: Ever heard of opt-in and free e-book giveaways? That's what the most successful bloggers do "collect their e-mails". Send them emails about new posts, be sure to include a questionnaire when they opt in, that will help you understand your audience better.
4. Get onto Social media: If you blog, you know that people spend more time on social media than anywhere else, so why not build a good social media presence? If they like your content, you might get more hits. Successful bloggers get huge chunk of traffic this way. Besides, you certainly cannot make anyone desist social media and bring them on your site, so why not connect instead!
5. Venture: Get a fellow blogger on board, and corroborate. If you write about cameras, and your friend about photography, you can direct your traffic to your fellow blogger's website and vice versa. The best part about Internet is - it is too vast, so there is opportunity for everyone to connect and devise win-win situation. Venture defines the way Internet works - in harmony with each other, where every participant can benefit from the association.
6. Optimize your page: Ensure that you get better search presence by adequately optimizing the page. It is important to learn various aspects of indexing to get the most out of it. You may need to leverage the use of plugins (in case you use Word-press) or anything that search engine can read better. After all one of the most important factors that affects traffic is search engine optimization, abbreviated as SEO. It is also important to know over-optimization and concept of search engine penalty before you scale up optimization.
7. Write more blog posts: No matter how many posts you write on a weekly basis, you can outdo your peers in terms of getting more traffic by writing more posts. We are not advocating spam! Write coherent content, but look for more of it. Make sure you write unique content and but keep writing consistently. It doesn't warrant any thesis to tell this plain fact - more posts get more user engagement, and people get more things to read about; as a result, traffic on your blog will inevitably increase.
These all tips should be used in conjunction to each other to yield best result. You certainly can't manipulate traffic, but work on factors that affect it, and if you keep your reader in mind and write the content that strikes the most to them, then you will master the art of getting more traffic.
Remember it doesn't need a wizard or special skills to get more traffic, just a little improvisation in all these fields will give you astonishing results.
Hi, I am Designer of computer solutions. I am CEO/Founder of computer hardware and software solutions. I am Creative Art Director, Web Designer, VHDL Programer, Interaction Designer, Industrial Designer, Web Developer, Business Enthusiast, StartUp Enthusiast, Speaker, Writer and Photographer. Inspired to make things looks better.
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